Designing with Users in Mind: Personas and Journey Maps
Iryna Ashby, Purdue University
The interactive Microsoft PowerPoint template can be embedded into a learning activity to build a persona and journey map for user-centered product development. The template guides students to identify the user’s goals, needs, frustrations, skills, and context, then map the user’s steps, emotions, pain points, and design opportunities across the experience.
This activity also helps students practice cross-disciplinary skills and dispositions for computing professionals, including user-centered approach, communication, ethical reasoning, accessibility awareness, and empathy. By working directly in the PowerPoint template, students can visually organize user insights and connect them to software design decisions that are technically functional, inclusive, and responsive to real human needs.
Resources
Disciplines: Computer Science
Focal area: Dispositions
Resource type: Interactive Content
Cross-disciplinary skills: Communication
Dispositions: Being Empathetic, Being Open to Differences
Education level: Any
Descriptors: User-Experience Research
Language: English
License: Creative Commons Attribution (CC BY-NC)


This material is based upon work supported by the National Science Foundation under Grants No. 2111097 and No. 2417492.
Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.