Designing with Users in Mind: Personas and Journey Maps

Iryna Ashby, Purdue University

The interactive Microsoft PowerPoint template can be embedded into a learning activity to build a persona and journey map for user-centered product development. The template guides students to identify the user’s goals, needs, frustrations, skills, and context, then map the user’s steps, emotions, pain points, and design opportunities across the experience.

This activity also helps students practice cross-disciplinary skills and dispositions for computing professionals, including user-centered approach, communication, ethical reasoning, accessibility awareness, and empathy. By working directly in the PowerPoint template, students can visually organize user insights and connect them to software design decisions that are technically functional, inclusive, and responsive to real human needs.

Disciplines: Computer Science

Focal area: Dispositions

Resource type: Interactive Content

Cross-disciplinary skills: Communication

Dispositions: Being Empathetic, Being Open to Differences

Education level: Any

Descriptors: User-Experience Research

Language: English

License: Creative Commons Attribution (CC BY-NC)

Creative Commons Attribution (CC BY-NC)
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This material is based upon work supported by the National Science Foundation under Grants No. 2111097 and No. 2417492.
Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.